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Augmented Reality (AR) Brand Storytelling: The Role of Flow..:

, In: Extended Reality and Metaverse; Springer Proceedings in Business and Economics,
van Berlo, Zeph M. C. ; Stikos, Dimitrios - p. 72-84 , 2023
Link: https://doi.org/10.1007/978-3-031-25390-4_6