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1 Ergebnisse
1
Brand Positioning Analysis for the Automotive Lubricants In..:
, In:
Operations Research and Analytics in Latin America; Lecture Notes in Operations Research
,
Castro, Juan Sebastián Gil
;
González, Juan Diego
;
González, Julián David
... - p. 61-74 , 2023
Link:
https://doi.org/10.1007/978-3-031-28870-8_5
RT T1
Operations Research and Analytics in Latin America; Lecture Notes in Operations Research
: T1
Brand Positioning Analysis for the Automotive Lubricants Industry Using Perceptual Maps
UL https://suche.suub.uni-bremen.de/peid=cr-10.1007_978-3-031-28870-8_5&Exemplar=1&LAN=DE A1 Castro, Juan Sebastián Gil A1 González, Juan Diego A1 González, Julián David A1 Martínez, Andrés Felipe A1 Rodríguez, Nicolás A1 Rojas, Edward Steven A1 Román, Juan Diego A1 Santana, Karen Dayane PB Springer International Publishing YR 2023 SP 61 OP 74 LK http://dx.doi.org/https://doi.org/10.1007/978-3-031-28870-8_5 DO https://doi.org/10.1007/978-3-031-28870-8_5 SF ELIB - SuUB Bremen
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