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LGBT Brand Activism: A Research Agenda on How to Be Committ..:

, In: Uniting Marketing Efforts for the Common Good—A Challenge for the Fourth Sector; Springer Proceedings in Business and Economics,
Grilo, Ricardo ; Vale, Vera Teixeira ; Marques, Susana - p. 19-34 , 2023
Link: https://doi.org/10.1007/978-3-031-29020-6_2