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Generations and Their Preferences for Loyalty Program Rewar..:

, In: Advances in National Brand and Private Label Marketing; Springer Proceedings in Business and Economics,
Salvietti, Giada ; Ieva, Marco ; Ziliani, Cristina - p. 57-64 , 2023
Link: https://doi.org/10.1007/978-3-031-32894-7_7