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1 Ergebnisse
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The Distributed Creative Brand Image: Integrating Digital I..:
, In:
Digital Transformation for Fashion and Luxury Brands
,
Kallevig, Annette
- p. 249-270 , 2024
Link:
https://doi.org/10.1007/978-3-031-35589-9_12
RT T1 <cTitle>Digital Transformation for Fashion and Luxury Brands</cTitle>: T1 <Title>The Distributed Creative Brand Image: Integrating Digital Influencer Collaboration into Omnichannel Marketing Communication</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1007_978-3-031-35589-9_12&Exemplar=1&LAN=DE A1 Kallevig, Annette PB Springer International Publishing YR 2024 SP 249 OP 270 LK http://dx.doi.org/https://doi.org/10.1007/978-3-031-35589-9_12 DO https://doi.org/10.1007/978-3-031-35589-9_12 SF ELIB - SuUB Bremen
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