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1 Ergebnisse
1
Linking Brand Awareness, Influencers, and Impulse Buying Vi..:
, In:
Contributions to Management Science; Islamic Finance
,
Chan, Pee Ven
;
Wong, Chee Hoo
;
Moosa, Visal
. - p. 283-297 , 2024
Link:
https://doi.org/10.1007/978-3-031-48770-5_23
RT T1 <cTitle>Contributions to Management Science; Islamic Finance</cTitle>: T1 <Title>Linking Brand Awareness, Influencers, and Impulse Buying Via SOR Theory: A Conceptual Paper</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1007_978-3-031-48770-5_23&Exemplar=1&LAN=DE A1 Chan, Pee Ven A1 Wong, Chee Hoo A1 Moosa, Visal A1 Hossain, Syed Far Abid PB Springer Nature Switzerland YR 2024 SP 283 OP 297 LK http://dx.doi.org/https://doi.org/10.1007/978-3-031-48770-5_23 DO https://doi.org/10.1007/978-3-031-48770-5_23 SF ELIB - SuUB Bremen
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