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1 Ergebnisse
1
H2H Mindset: The Basis:
, In:
Springer Business Cases; An Instructor's Manual to H2H Marketing Case Studies
,
Kotler, Philip
;
Pfoertsch, Waldemar
;
Sponholz, Uwe
. - p. 61-80 , 2024
Link:
https://doi.org/10.1007/978-3-031-49005-7_2
RT T1 <cTitle>Springer Business Cases; An Instructor's Manual to H2H Marketing Case Studies</cTitle>: T1 <Title>H2H Mindset: The Basis</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1007_978-3-031-49005-7_2&Exemplar=1&LAN=DE A1 Kotler, Philip A1 Pfoertsch, Waldemar A1 Sponholz, Uwe A1 Sulaj, Kejsi PB Springer Nature Switzerland YR 2024 SP 61 OP 80 LK http://dx.doi.org/https://doi.org/10.1007/978-3-031-49005-7_2 DO https://doi.org/10.1007/978-3-031-49005-7_2 SF ELIB - SuUB Bremen
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