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1 Ergebnisse
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Is Like-Seeking a Form of Conspicuous Consumption? Investig..:
, In:
Developments in Marketing Science: Proceedings of the Academy of Marketing Science; Welcome to The New Normal: Life After The Chaos
,
Wallace, Elaine
;
Buil, Isabel
- p. 44-55 , 2024
Link:
https://doi.org/10.1007/978-3-031-49039-2_5
RT T1 <cTitle>Developments in Marketing Science: Proceedings of the Academy of Marketing Science; Welcome to The New Normal: Life After The Chaos</cTitle>: T1 <Title>Is Like-Seeking a Form of Conspicuous Consumption? Investigating Trait Antecedents of Normative and Deceptive Like-Seeking on Instagram</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1007_978-3-031-49039-2_5&Exemplar=1&LAN=DE A1 Wallace, Elaine A1 Buil, Isabel PB Springer Nature Switzerland YR 2024 SP 44 OP 55 LK http://dx.doi.org/https://doi.org/10.1007/978-3-031-49039-2_5 DO https://doi.org/10.1007/978-3-031-49039-2_5 SF ELIB - SuUB Bremen
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