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Introduction: Emerging Market Resilience: Modern Marketing ..:

, In: Marketing Case Studies in Emerging Markets; Springer Business Cases,
Mutum, Dilip S. ; Ghazali, Ezlika M. ; Ewe, Soo Yeong. - p. 1-5 , 2024
Link: https://doi.org/10.1007/978-3-031-51689-4_1