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Case 7: TikTok Tales: Unravelling the Penang State Museum's..:

, In: Marketing Case Studies in Emerging Markets; Springer Business Cases,
Ho, Jessica Sze Yin ; Lau, Pei Mey ; Pillai, Padma. - p. 97-108 , 2024
Link: https://doi.org/10.1007/978-3-031-51689-4_8