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Understanding Customers' Insights Using Attribution Theory:

, In: Bringing the Soul Back to Marketing; Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
Sann, Raksmey ; Lai, Pei-Chun ; Liaw, Shu-Yi. - p. 20-28 , 2024
Link: https://doi.org/10.1007/978-3-031-53286-3_3