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Marketing Innovation, Subjective Norms, Behavioral Control ..:

, In: Studies in Systems, Decision and Control; The AI Revolution: Driving Business Innovation and Research,
Sadriwala, Maruf Fatima ; Dadhich, Manish - p. 263-275 , 2024
Link: https://doi.org/10.1007/978-3-031-54383-8_21