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1 Ergebnisse
1
Impact of Viral Marketing on Customer Purchasing Intention ..:
, In:
Business Analytical Capabilities and Artificial Intelligence-Enabled Analytics: Applications and Challenges in the Digital Era, Volume 1; Studies in Computational Intelligence
,
Shatnawi, Tamather Majed
;
Rahahle, Muhammad Yassein
;
Alshurideh, Muhammad Turki
... - p. 15-31 , 2024
Link:
https://doi.org/10.1007/978-3-031-56015-6_2
RT T1 <cTitle>Business Analytical Capabilities and Artificial Intelligence-Enabled Analytics: Applications and Challenges in the Digital Era, Volume 1; Studies in Computational Intelligence</cTitle>: T1 <Title>Impact of Viral Marketing on Customer Purchasing Intention of Fashion Industry in Jordan</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1007_978-3-031-56015-6_2&Exemplar=1&LAN=DE A1 Shatnawi, Tamather Majed A1 Rahahle, Muhammad Yassein A1 Alshurideh, Muhammad Turki A1 Alkhawaldeh, Muthnna Mohammad Khalaf A1 Alzyoud, Mazen A1 Al-shanableh, Najah A1 Alajarmeh, Nancy S. A1 Aldaihani, Faraj Mazyed Faraj A1 Al-Hawary, Sulieman Ibraheem Shelash A1 Mohammad, Abdullah Ibrahim PB Springer Nature Switzerland YR 2024 SP 15 OP 31 LK http://dx.doi.org/https://doi.org/10.1007/978-3-031-56015-6_2 DO https://doi.org/10.1007/978-3-031-56015-6_2 SF ELIB - SuUB Bremen
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