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The Impact of Electronic Sales Promotion Tools on Consumers..:

, In: Business Analytical Capabilities and Artificial Intelligence-Enabled Analytics: Applications and Challenges in the Digital Era, Volume 1; Studies in Computational Intelligence,
Azzam, Zakaria Ahmad ; Qaddorah, Rawan ; Kamarudin, Suzilawati - p. 287-300 , 2024
Link: https://doi.org/10.1007/978-3-031-56015-6_23