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Determining the Impact of Influencers on the Purchasing Beh..:
, In:
Proceedings of the 17th International Conference on Industrial Engineering and Industrial Management (ICIEIM) – XXVII Congreso de Ingeniería de Organización (CIO2023); Lecture Notes on Data Engineering and Communications Technologies
,
Galleguillos, Carlos
;
Becerra, Pablo
;
Pino, Alvaro
. - p. 479-484 , 2024
Link:
https://doi.org/10.1007/978-3-031-57996-7_82
RT T1 <cTitle>Proceedings of the 17th International Conference on Industrial Engineering and Industrial Management (ICIEIM) – XXVII Congreso de Ingeniería de Organización (CIO2023); Lecture Notes on Data Engineering and Communications Technologies</cTitle>: T1 <Title>Determining the Impact of Influencers on the Purchasing Behavior of Higher Education Students. A Case Study in a Chilean University</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1007_978-3-031-57996-7_82&Exemplar=1&LAN=DE A1 Galleguillos, Carlos A1 Becerra, Pablo A1 Pino, Alvaro A1 Véliz, Ignacio PB Springer Nature Switzerland YR 2024 SP 479 OP 484 LK http://dx.doi.org/https://doi.org/10.1007/978-3-031-57996-7_82 DO https://doi.org/10.1007/978-3-031-57996-7_82 SF ELIB - SuUB Bremen
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