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1 Ergebnisse
1
Exploring the Impact of Emotional Valence in Advertisements..:
, In:
Cross-Cultural Design; Lecture Notes in Computer Science
,
Paniuta, Alina
;
Han, Yi-Hsing
;
Hsu, Shih-Hsien
- p. 129-146 , 2024
Link:
https://doi.org/10.1007/978-3-031-60901-5_10
RT T1 <cTitle>Cross-Cultural Design; Lecture Notes in Computer Science</cTitle>: T1 <Title>Exploring the Impact of Emotional Valence in Advertisements and Compassion Fade on Donation Intention for War Victims</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1007_978-3-031-60901-5_10&Exemplar=1&LAN=DE A1 Paniuta, Alina A1 Han, Yi-Hsing A1 Hsu, Shih-Hsien PB Springer Nature Switzerland YR 2024 SP 129 OP 146 LK http://dx.doi.org/https://doi.org/10.1007/978-3-031-60901-5_10 DO https://doi.org/10.1007/978-3-031-60901-5_10 SF ELIB - SuUB Bremen
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