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1
Measurement Models for Marketing Constructs:
, In:
International Series in Operations Research & Management Science; Handbook of Marketing Decision Models
,
Baumgartner, Hans
;
Weijters, Bert
- p. 259-295 , 2017
Link:
https://doi.org/10.1007/978-3-319-56941-3_9
RT T1
International Series in Operations Research & Management Science; Handbook of Marketing Decision Models
: T1
Measurement Models for Marketing Constructs
UL https://suche.suub.uni-bremen.de/peid=cr-10.1007_978-3-319-56941-3_9&Exemplar=1&LAN=DE A1 Baumgartner, Hans A1 Weijters, Bert PB Springer International Publishing YR 2017 SP 259 OP 295 LK http://dx.doi.org/https://doi.org/10.1007/978-3-319-56941-3_9 DO https://doi.org/10.1007/978-3-319-56941-3_9 SF ELIB - SuUB Bremen
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