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1 Ergebnisse
1
Werbeerfolgskontrolle:
, In:
Handbuch Marketing-Kommunikation
,
Erichson, Bernd
;
Maretzki, Jürgen
- p. 521-560 , 1993
Link:
https://doi.org/10.1007/978-3-322-82539-1_27
RT T1 <cTitle>Handbuch Marketing-Kommunikation</cTitle>: T1 <Title>Werbeerfolgskontrolle</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1007_978-3-322-82539-1_27&Exemplar=1&LAN=DE A1 Erichson, Bernd A1 Maretzki, Jürgen PB Gabler Verlag YR 1993 SP 521 OP 560 LK http://dx.doi.org/https://doi.org/10.1007/978-3-322-82539-1_27 DO https://doi.org/10.1007/978-3-322-82539-1_27 SF ELIB - SuUB Bremen
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