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1 Ergebnisse
1
Einzel-, Familien- und Dachmarken als grundlegende Handlung..:
, In:
Handbuch Markenführung; Springer Reference Wirtschaft
,
Becker, Jochen
- p. 257-273 , 2019
Link:
https://doi.org/10.1007/978-3-658-13342-9_11
RT T1 <cTitle>Handbuch Markenführung; Springer Reference Wirtschaft</cTitle>: T1 <Title>Einzel-, Familien- und Dachmarken als grundlegende Handlungsoptionen</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1007_978-3-658-13342-9_11&Exemplar=1&LAN=DE A1 Becker, Jochen PB Springer Fachmedien Wiesbaden YR 2019 SP 257 OP 273 LK http://dx.doi.org/https://doi.org/10.1007/978-3-658-13342-9_11 DO https://doi.org/10.1007/978-3-658-13342-9_11 SF ELIB - SuUB Bremen
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