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1 Ergebnisse
1
Verhaltenswissenschaftliche Grundlagen zur Markenführung:
, In:
Handbuch Markenführung; Springer Reference Wirtschaft
,
Gröppel-Klein, Andrea
;
Spilski, Anja
- p. 43-69 , 2019
Link:
https://doi.org/10.1007/978-3-658-13342-9_2
RT T1 <cTitle>Handbuch Markenführung; Springer Reference Wirtschaft</cTitle>: T1 <Title>Verhaltenswissenschaftliche Grundlagen zur Markenführung</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1007_978-3-658-13342-9_2&Exemplar=1&LAN=DE A1 Gröppel-Klein, Andrea A1 Spilski, Anja PB Springer Fachmedien Wiesbaden YR 2019 SP 43 OP 69 LK http://dx.doi.org/https://doi.org/10.1007/978-3-658-13342-9_2 DO https://doi.org/10.1007/978-3-658-13342-9_2 SF ELIB - SuUB Bremen
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