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1 Ergebnisse
1
Aufbau und Pflege von Marken durch klassische Kommunikation:
, In:
Handbuch Markenführung; Springer Reference Wirtschaft
,
Roth, Simone
;
Esch, Franz-Rudolf
- p. 675-709 , 2019
Link:
https://doi.org/10.1007/978-3-658-13342-9_33
RT T1 <cTitle>Handbuch Markenführung; Springer Reference Wirtschaft</cTitle>: T1 <Title>Aufbau und Pflege von Marken durch klassische Kommunikation</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1007_978-3-658-13342-9_33&Exemplar=1&LAN=DE A1 Roth, Simone A1 Esch, Franz-Rudolf PB Springer Fachmedien Wiesbaden YR 2019 SP 675 OP 709 LK http://dx.doi.org/https://doi.org/10.1007/978-3-658-13342-9_33 DO https://doi.org/10.1007/978-3-658-13342-9_33 SF ELIB - SuUB Bremen
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