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1 Ergebnisse
1
Guerilla-Marketing zur Inszenierung von Marken:
, In:
Handbuch Markenführung; Springer Reference Wirtschaft
,
Krieger, Kai Harald
;
Esch, Franz-Rudolf
- p. 859-874 , 2019
Link:
https://doi.org/10.1007/978-3-658-13342-9_37
RT T1 <cTitle>Handbuch Markenführung; Springer Reference Wirtschaft</cTitle>: T1 <Title>Guerilla-Marketing zur Inszenierung von Marken</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1007_978-3-658-13342-9_37&Exemplar=1&LAN=DE A1 Krieger, Kai Harald A1 Esch, Franz-Rudolf PB Springer Fachmedien Wiesbaden YR 2019 SP 859 OP 874 LK http://dx.doi.org/https://doi.org/10.1007/978-3-658-13342-9_37 DO https://doi.org/10.1007/978-3-658-13342-9_37 SF ELIB - SuUB Bremen
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