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1 Ergebnisse
1
Interne und externe Markenkommunikation im Rahmen des Inter..:
, In:
Handbuch Markenführung; Springer Reference Wirtschaft
,
Burmann, Christoph
;
Piehler, Rico
- p. 1055-1078 , 2019
Link:
https://doi.org/10.1007/978-3-658-13342-9_50
RT T1 <cTitle>Handbuch Markenführung; Springer Reference Wirtschaft</cTitle>: T1 <Title>Interne und externe Markenkommunikation im Rahmen des Internal Branding</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1007_978-3-658-13342-9_50&Exemplar=1&LAN=DE A1 Burmann, Christoph A1 Piehler, Rico PB Springer Fachmedien Wiesbaden YR 2019 SP 1055 OP 1078 LK http://dx.doi.org/https://doi.org/10.1007/978-3-658-13342-9_50 DO https://doi.org/10.1007/978-3-658-13342-9_50 SF ELIB - SuUB Bremen
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