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1 Ergebnisse
1
Ansätze zur Erfassung und Entwicklung der Markenidentität:
, In:
Handbuch Markenführung; Springer Reference Wirtschaft
,
Esch, Franz-Rudolf
;
Langner, Tobias
- p. 177-200 , 2019
Link:
https://doi.org/10.1007/978-3-658-13342-9_9
RT T1 <cTitle>Handbuch Markenführung; Springer Reference Wirtschaft</cTitle>: T1 <Title>Ansätze zur Erfassung und Entwicklung der Markenidentität</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1007_978-3-658-13342-9_9&Exemplar=1&LAN=DE A1 Esch, Franz-Rudolf A1 Langner, Tobias PB Springer Fachmedien Wiesbaden YR 2019 SP 177 OP 200 LK http://dx.doi.org/https://doi.org/10.1007/978-3-658-13342-9_9 DO https://doi.org/10.1007/978-3-658-13342-9_9 SF ELIB - SuUB Bremen
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