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1 Ergebnisse
1
Sensory Branding: Bedeutung unverwechselbarer sensorischer ..:
, In:
Forum Markenforschung 2016
,
Scharf, Andreas
;
Glassl, Stephanie
- p. 247-268 , 2017
Link:
https://doi.org/10.1007/978-3-658-19668-4_12
RT T1
Forum Markenforschung 2016
: T1
Sensory Branding: Bedeutung unverwechselbarer sensorischer Eigenschaften für die Markenführung
UL https://suche.suub.uni-bremen.de/peid=cr-10.1007_978-3-658-19668-4_12&Exemplar=1&LAN=DE A1 Scharf, Andreas A1 Glassl, Stephanie PB Springer Fachmedien Wiesbaden YR 2017 SP 247 OP 268 LK http://dx.doi.org/https://doi.org/10.1007/978-3-658-19668-4_12 DO https://doi.org/10.1007/978-3-658-19668-4_12 SF ELIB - SuUB Bremen
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