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1 Ergebnisse
1
Construct Confusion in Advertising Research:
, In:
Advances in Advertising Research (Vol. XI); European Advertising Academy
,
Bergkvist, Lars
;
Langner, Tobias
- p. 1-12 , 2021
Link:
https://doi.org/10.1007/978-3-658-32201-4_1
RT T1 <cTitle>Advances in Advertising Research (Vol. XI); European Advertising Academy</cTitle>: T1 <Title>Construct Confusion in Advertising Research</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1007_978-3-658-32201-4_1&Exemplar=1&LAN=DE A1 Bergkvist, Lars A1 Langner, Tobias PB Springer Fachmedien Wiesbaden YR 2021 SP 1 OP 12 LK http://dx.doi.org/https://doi.org/10.1007/978-3-658-32201-4_1 DO https://doi.org/10.1007/978-3-658-32201-4_1 SF ELIB - SuUB Bremen
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