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Does a Lack of Control Alter Associative Structure of Brand..:

, In: Advances in Advertising Research (Vol. XI); European Advertising Academy,
Grochowska, Alicja ; Gąsiorowska, Magdalena ; Hajda, Piotr - p. 13-29 , 2021
Link: https://doi.org/10.1007/978-3-658-32201-4_2