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1
Advertising Media Selection Framework Using Fuzzy VIKOR App..:
, In:
Springer Proceedings in Materials; Advances in Materials Research
,
Suresh, M.
;
Joshy, Deepak
- p. 733-740 , 2021
Link:
https://doi.org/10.1007/978-981-15-8319-3_73
RT T1 <cTitle>Springer Proceedings in Materials; Advances in Materials Research</cTitle>: T1 <Title>Advertising Media Selection Framework Using Fuzzy VIKOR Approach: A Case of New Insurance Product</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1007_978-981-15-8319-3_73&Exemplar=1&LAN=DE A1 Suresh, M. A1 Joshy, Deepak PB Springer Nature Singapore YR 2021 SP 733 OP 740 LK http://dx.doi.org/https://doi.org/10.1007/978-981-15-8319-3_73 DO https://doi.org/10.1007/978-981-15-8319-3_73 SF ELIB - SuUB Bremen
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