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Generation Y: Social Norm, eWoM and Use of Social Networks:

, In: Marketing and Smart Technologies; Smart Innovation, Systems and Technologies,
Moreno, Cesáreo Reyes ; López, Eduardo Parra ; del Rosario Acosta Rubio, Zamira - p. 479-494 , 2022
Link: https://doi.org/10.1007/978-981-16-9272-7_39