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An Analysis of Puma's Global Marketing in the COVID-19 Era:

, In: Applied Economics and Policy Studies; Proceedings of the 6th International Conference on Economic Management and Green Development,
Pan, Zichun ; Wang, Kaiyan ; Wang, Yuechun. - p. 35-49 , 2023
Link: https://doi.org/10.1007/978-981-19-7826-5_4