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1 Ergebnisse
1
Hotel Customer Segmentation Using the Integrated Entropy-CR..:
, In:
Marketing and Smart Technologies; Smart Innovation, Systems and Technologies
,
Shu, Ziwei
;
Carrasco González, Ramón Alberto
;
García-Miguel, Javier Portela
. - p. 55-72 , 2023
Link:
https://doi.org/10.1007/978-981-19-9099-1_5
RT T1
Marketing and Smart Technologies; Smart Innovation, Systems and Technologies
: T1
Hotel Customer Segmentation Using the Integrated Entropy-CRITIC Method and the 2T-RFMB Model
UL https://suche.suub.uni-bremen.de/peid=cr-10.1007_978-981-19-9099-1_5&Exemplar=1&LAN=DE A1 Shu, Ziwei A1 Carrasco González, Ramón Alberto A1 García-Miguel, Javier Portela A1 Sánchez-Montañés, Manuel PB Springer Nature Singapore YR 2023 SP 55 OP 72 LK http://dx.doi.org/https://doi.org/10.1007/978-981-19-9099-1_5 DO https://doi.org/10.1007/978-981-19-9099-1_5 SF ELIB - SuUB Bremen
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