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Influence of Brand Mascots on Enhancing Awareness of Vietna..:

, In: Corporate Practices: Policies, Methodologies, and Insights in Organizational Management; Springer Proceedings in Business and Economics,
Le Tan, Trinh ; Le, Thi Tra My ; Phan, Hoang Quynh My... - p. 117-132 , 2024
Link: https://doi.org/10.1007/978-981-97-0996-0_7