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1 Ergebnisse
1
Chinese Brand Narratives in Cross-Cultural Communication:
, In:
Cross-Cultural Communication of Chinese Brands
,
Zhang, Jingyun
- p. 183-214 , 2024
Link:
https://doi.org/10.1007/978-981-97-1371-4_7
RT T1 <cTitle>Cross-Cultural Communication of Chinese Brands</cTitle>: T1 <Title>Chinese Brand Narratives in Cross-Cultural Communication</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1007_978-981-97-1371-4_7&Exemplar=1&LAN=DE A1 Zhang, Jingyun PB Springer Nature Singapore YR 2024 SP 183 OP 214 LK http://dx.doi.org/https://doi.org/10.1007/978-981-97-1371-4_7 DO https://doi.org/10.1007/978-981-97-1371-4_7 SF ELIB - SuUB Bremen
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