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Emotions in Advertising and Their Connection to Consumers:

, In: Marketing and Smart Technologies; Smart Innovation, Systems and Technologies,
Rocha-Vilca, Liliana ; Sánchez-Flores, Miguel ; Gallardo-Echenique, Eliana - p. 315-325 , 2024
Link: https://doi.org/10.1007/978-981-97-1552-7_21