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Augmented Reality and Brand Perception: A Review of Strateg..:

, In: Marketing and Smart Technologies; Smart Innovation, Systems and Technologies,
Pinheiro, Sara Mendes ; Fernandes, Inês Beatriz ; Bacalhau, Lara Mendes. - p. 809-819 , 2024
Link: https://doi.org/10.1007/978-981-97-1552-7_54