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1 Ergebnisse
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An empirical comparison of consumer-based measures of brand..:
Agarwal, Manoj K.
;
Rao, Vithala R.
Marketing Letters. 7 (1996) 3 - p. 237-247 , 1996
Link:
https://doi.org/10.1007/bf00435740
RT Journal T1
An empirical comparison of consumer-based measures of brand equity
UL https://suche.suub.uni-bremen.de/peid=cr-10.1007_bf00435740&Exemplar=1&LAN=DE A1 Agarwal, Manoj K. A1 Rao, Vithala R. PB Springer Science and Business Media LLC YR 1996 SN 0923-0645 SN 1573-059X JF Marketing Letters VO 7 IS 3 SP 237 OP 247 LK http://dx.doi.org/https://doi.org/10.1007/bf00435740 DO https://doi.org/10.1007/bf00435740 SF ELIB - SuUB Bremen
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