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Positioning models in marketing: Toward a normative-integra..:
Johar, J. S.
;
Joseph Sirgy, M.
Journal of Business and Psychology. 3 (1989) 4 - p. 475-485 , 1989
Link:
https://doi.org/10.1007/bf01020715
RT Journal T1 <Title>Positioning models in marketing: Toward a normative-integrated model</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1007_bf01020715&Exemplar=1&LAN=DE A1 Johar, J. S. A1 Joseph Sirgy, M. PB Springer Science and Business Media LLC YR 1989 SN 0889-3268 SN 1573-353X JF Journal of Business and Psychology VO 3 IS 4 SP 475 OP 485 LK http://dx.doi.org/https://doi.org/10.1007/bf01020715 DO https://doi.org/10.1007/bf01020715 SF ELIB - SuUB Bremen
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