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Similarity analysis of cognitive scripts:
Lakshmi-Ratan, R. A.
;
Iyer, Easwar
Journal of the Academy of Marketing Science. 16 (1988) 2 - p. 36-42 , 1988
Link:
https://doi.org/10.1007/bf02723314
RT Journal T1 <Title>Similarity analysis of cognitive scripts</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1007_bf02723314&Exemplar=1&LAN=DE A1 Lakshmi-Ratan, R. A. A1 Iyer, Easwar PB Springer Science and Business Media LLC YR 1988 SN 0092-0703 SN 1552-7824 JF Journal of the Academy of Marketing Science VO 16 IS 2 SP 36 OP 42 LK http://dx.doi.org/https://doi.org/10.1007/bf02723314 DO https://doi.org/10.1007/bf02723314 SF ELIB - SuUB Bremen
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