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Book reviews:
Goldsmith, Ronald E.
;
McDaniel, Carl
;
Ronkainen, Ilkka A.
..
Journal of the Academy of Marketing Science. 20 (1992) 3 - p. 279-283 , 1992
Link:
https://doi.org/10.1007/bf02723417
RT Journal T1 <Title>Book reviews</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1007_bf02723417&Exemplar=1&LAN=DE A1 Goldsmith, Ronald E. A1 McDaniel, Carl A1 Ronkainen, Ilkka A. A1 Pieters, Rik A1 Zelus, Paul R. PB Springer Science and Business Media LLC YR 1992 SN 0092-0703 SN 1552-7824 JF Journal of the Academy of Marketing Science VO 20 IS 3 SP 279 OP 283 LK http://dx.doi.org/https://doi.org/10.1007/bf02723417 DO https://doi.org/10.1007/bf02723417 SF ELIB - SuUB Bremen
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