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1 Ergebnisse
1
Developing global products and marketing strategies: A cons..:
Wills, James
;
Samli, A. Coskun
;
Jacobs, Laurence
Journal of the Academy of Marketing Science. 19 (1991) 1 - p. 1-10 , 1991
Link:
https://doi.org/10.1007/bf02723418
RT Journal T1 <Title>Developing global products and marketing strategies: A construct and a research agenda</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1007_bf02723418&Exemplar=1&LAN=DE A1 Wills, James A1 Samli, A. Coskun A1 Jacobs, Laurence PB Springer Science and Business Media LLC YR 1991 SN 0092-0703 SN 1552-7824 JF Journal of the Academy of Marketing Science VO 19 IS 1 SP 1 OP 10 LK http://dx.doi.org/https://doi.org/10.1007/bf02723418 DO https://doi.org/10.1007/bf02723418 SF ELIB - SuUB Bremen
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