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1
Historical research in marketing: Retrospect and prospect:
Jones, D. G. Brian
;
Monieson, David D.
Journal of the Academy of Marketing Science. 18 (1990) 4 - p. 269-278 , 1990
Link:
https://doi.org/10.1007/bf02723911
RT Journal T1 <Title>Historical research in marketing: Retrospect and prospect</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1007_bf02723911&Exemplar=1&LAN=DE A1 Jones, D. G. Brian A1 Monieson, David D. PB Springer Science and Business Media LLC YR 1990 SN 0092-0703 SN 1552-7824 JF Journal of the Academy of Marketing Science VO 18 IS 4 SP 269 OP 278 LK http://dx.doi.org/https://doi.org/10.1007/bf02723911 DO https://doi.org/10.1007/bf02723911 SF ELIB - SuUB Bremen
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