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A segmentation strategy for the 1980's: Profiling the socia..:
Belch, Michael A.
Journal of the Academy of Marketing Science. 10 (1982) 4 - p. 345-358 , 1982
Link:
https://doi.org/10.1007/bf02729340
RT Journal T1 <Title>A segmentation strategy for the 1980's: Profiling the socially-concerned market through life-style analysis</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1007_bf02729340&Exemplar=1&LAN=DE A1 Belch, Michael A. PB Springer Science and Business Media LLC YR 1982 SN 0092-0703 SN 1552-7824 JF Journal of the Academy of Marketing Science VO 10 IS 4 SP 345 OP 358 LK http://dx.doi.org/https://doi.org/10.1007/bf02729340 DO https://doi.org/10.1007/bf02729340 SF ELIB - SuUB Bremen
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