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Konnexionistische Kaufakt- und Markenwahlmodelle:
Heimel, Jörg Peter
;
Hruschka, Harald
;
Natter, Martin
.
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung. 50 (1998) 7-8 - p. 596-613 , 1998
Link:
https://doi.org/10.1007/bf03371524
RT Journal T1 <Title>Konnexionistische Kaufakt- und Markenwahlmodelle</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1007_bf03371524&Exemplar=1&LAN=DE A1 Heimel, Jörg Peter A1 Hruschka, Harald A1 Natter, Martin A1 Taudes, Alfred PB Springer Science and Business Media LLC YR 1998 SN 0341-2687 SN 2366-6153 JF Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung VO 50 IS 7-8 SP 596 OP 613 LK http://dx.doi.org/https://doi.org/10.1007/bf03371524 DO https://doi.org/10.1007/bf03371524 SF ELIB - SuUB Bremen
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