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1 Ergebnisse
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Beziehungen zwischen Konsumenten und Marken — Eine empirisc..:
Fritz, Wolfgang
;
Lorenz, Bettina
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung. 62 (2010) 4 - p. 366-393 , 2010
Link:
https://doi.org/10.1007/bf03373675
RT Journal T1 <Title>Beziehungen zwischen Konsumenten und Marken — Eine empirische Analyse verschiedener Beziehungstypen —</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1007_bf03373675&Exemplar=1&LAN=DE A1 Fritz, Wolfgang A1 Lorenz, Bettina PB Springer Science and Business Media LLC YR 2010 SN 0341-2687 SN 2366-6153 JF Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung VO 62 IS 4 SP 366 OP 393 LK http://dx.doi.org/https://doi.org/10.1007/bf03373675 DO https://doi.org/10.1007/bf03373675 SF ELIB - SuUB Bremen
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