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Comparing factors affecting attitudes toward LBA and SoLoMo..:
Lee, Ya-Ching
Information Systems and e-Business Management. 16 (2017) 2 - p. 357-381 , 2017
Link:
https://doi.org/10.1007/s10257-017-0364-9
RT Journal T1 <Title>Comparing factors affecting attitudes toward LBA and SoLoMo advertising</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1007_s10257-017-0364-9&Exemplar=1&LAN=DE A1 Lee, Ya-Ching PB Springer Science and Business Media LLC YR 2017 SN 1617-9846 SN 1617-9854 JF Information Systems and e-Business Management VO 16 IS 2 SP 357 OP 381 LK http://dx.doi.org/https://doi.org/10.1007/s10257-017-0364-9 DO https://doi.org/10.1007/s10257-017-0364-9 SF ELIB - SuUB Bremen
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