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1 Ergebnisse
1
Marketing to Bottom-of-the-Pyramid Consumers in an Emerging..:
Gupta, Reetika
;
Chandrasekaran, Deepa
;
Sen, Sankar
.
Journal of Business Ethics. 191 (2024) 4 - p. 739-755 , 2024
Link:
https://doi.org/10.1007/s10551-024-05664-5
RT Journal T1
Marketing to Bottom-of-the-Pyramid Consumers in an Emerging Market: The Responses of Mainstream Consumers
UL https://suche.suub.uni-bremen.de/peid=cr-10.1007_s10551-024-05664-5&Exemplar=1&LAN=DE A1 Gupta, Reetika A1 Chandrasekaran, Deepa A1 Sen, Sankar A1 Gupta, Tanvi PB Springer Science and Business Media LLC YR 2024 SN 0167-4544 SN 1573-0697 JF Journal of Business Ethics VO 191 IS 4 SP 739 OP 755 LK http://dx.doi.org/https://doi.org/10.1007/s10551-024-05664-5 DO https://doi.org/10.1007/s10551-024-05664-5 SF ELIB - SuUB Bremen
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