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A reflection on analytical work in marketing: Three points ..:
Thomadsen, Raphael
;
Zeithammer, Robert
;
Iyer, Ganesh
...
Marketing Letters. 23 (2012) 2 - p. 381-389 , 2012
Link:
https://doi.org/10.1007/s11002-012-9184-3
RT Journal T1
A reflection on analytical work in marketing: Three points of consensus
UL https://suche.suub.uni-bremen.de/peid=cr-10.1007_s11002-012-9184-3&Exemplar=1&LAN=DE A1 Thomadsen, Raphael A1 Zeithammer, Robert A1 Iyer, Ganesh A1 Mayzlin, Dina A1 Orhun, Yesim A1 Pazgal, Amit A1 Purohit, Devavrat A1 Rao, Ram A1 Riordan, Michael A1 Shin, Jiwoong A1 Sun, Monic A1 Villas-Boas, Miguel PB Springer Science and Business Media LLC YR 2012 SN 0923-0645 SN 1573-059X JF Marketing Letters VO 23 IS 2 SP 381 OP 389 LK http://dx.doi.org/https://doi.org/10.1007/s11002-012-9184-3 DO https://doi.org/10.1007/s11002-012-9184-3 SF ELIB - SuUB Bremen
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