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The interrelationships between brand and channel choice:
Neslin, Scott A.
;
Jerath, Kinshuk
;
Bodapati, Anand
...
Marketing Letters. 25 (2014) 3 - p. 319-330 , 2014
Link:
https://doi.org/10.1007/s11002-014-9305-2
RT Journal T1
The interrelationships between brand and channel choice
UL https://suche.suub.uni-bremen.de/peid=cr-10.1007_s11002-014-9305-2&Exemplar=1&LAN=DE A1 Neslin, Scott A. A1 Jerath, Kinshuk A1 Bodapati, Anand A1 Bradlow, Eric T. A1 Deighton, John A1 Gensler, Sonja A1 Lee, Leonard A1 Montaguti, Elisa A1 Telang, Rahul A1 Venkatesan, Raj A1 Verhoef, Peter C. A1 Zhang, Z. John PB Springer Science and Business Media LLC YR 2014 SN 0923-0645 SN 1573-059X JF Marketing Letters VO 25 IS 3 SP 319 OP 330 LK http://dx.doi.org/https://doi.org/10.1007/s11002-014-9305-2 DO https://doi.org/10.1007/s11002-014-9305-2 SF ELIB - SuUB Bremen
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