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Advancing research on loyalty programs: a future research a..:
Breugelmans, Els
;
Bijmolt, Tammo H. A.
;
Zhang, Jie
...
Marketing Letters. 26 (2014) 2 - p. 127-139 , 2014
Link:
https://doi.org/10.1007/s11002-014-9311-4
RT Journal T1
Advancing research on loyalty programs: a future research agenda
UL https://suche.suub.uni-bremen.de/peid=cr-10.1007_s11002-014-9311-4&Exemplar=1&LAN=DE A1 Breugelmans, Els A1 Bijmolt, Tammo H. A. A1 Zhang, Jie A1 Basso, Leonardo J. A1 Dorotic, Matilda A1 Kopalle, Praveen A1 Minnema, Alec A1 Mijnlieff, Willem Jan A1 Wünderlich, Nancy V. PB Springer Science and Business Media LLC YR 2014 SN 0923-0645 SN 1573-059X JF Marketing Letters VO 26 IS 2 SP 127 OP 139 LK http://dx.doi.org/https://doi.org/10.1007/s11002-014-9311-4 DO https://doi.org/10.1007/s11002-014-9311-4 SF ELIB - SuUB Bremen
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