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1 Ergebnisse
1
Movie fit uncertainty and interplay between traditional adv..:
Yu, Yinan
;
Qiu, Liangfei
;
Chen, Hailiang
.
Marketing Letters. 34 (2023) 3 - p. 429-448 , 2023
Link:
https://doi.org/10.1007/s11002-023-09666-7
RT Journal T1
Movie fit uncertainty and interplay between traditional advertising and social media marketing
UL https://suche.suub.uni-bremen.de/peid=cr-10.1007_s11002-023-09666-7&Exemplar=1&LAN=DE A1 Yu, Yinan A1 Qiu, Liangfei A1 Chen, Hailiang A1 Yen, Benjamin PB Springer Science and Business Media LLC YR 2023 SN 0923-0645 SN 1573-059X JF Marketing Letters VO 34 IS 3 SP 429 OP 448 LK http://dx.doi.org/https://doi.org/10.1007/s11002-023-09666-7 DO https://doi.org/10.1007/s11002-023-09666-7 SF ELIB - SuUB Bremen
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